PHARMENGAGE

Healthcare’s digital future

The adoption of IT in healthcare systems has, in general, followed the same pat­tern as other industries. Many institutions in the private and public sector have already moved to the full digitization of their entire enterprise, including digital products, channels, and processes, as well as advanced analytics that enable entirely new operating models.

Now that patients around the world have grown more comfortable using digital networks and services, even for complex and sensitive issues such as healthcare (success­ful websites DrEd, PatientsLikeMe, and ZocDoc are just three examples of this trend), we believe the time has come for healthcare systems, payers, and providers to go “all in” on their digital strategies.

This research revealed sur­prising and actionable insights about what patients really want, which can in turn in­ form how healthcare organizations begin their digital patient­-enablement journey. Here, these are the five of those insights.

  • Myth 1: People don’t want to use digital services for healthcare
  • Myth 2: Only young people want to use digital services
  • Myth 3: Mobile health is the game changer
  • Myth 4: Patients want innovative features and apps
  • Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value

McKinsey & Company

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