A digital prescription

“Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. Despite access to unprecedented data and technologies that can be used to drive better health outcomes by influencing customer behavior, few are truly exploring digital-engagement models. The opportunity to learn more about consumers and develop better, more targeted products and services far outweighs the threat digitization presents companies—for now. Unless incumbent pharmaceutical companies move quickly, innovative competitors may grab a greater share of benefits and stronger customer loyalty.”  McKinsey & Company.

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  1. Preemie MomGood Start is slightly cpeehar at my grocery store. My daughter was on Similac Advance and we then switched to Babies R Us Advantage, which is half the price and just as good!

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