A digital prescription

“Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. Despite access to unprecedented data and technologies that can be used to drive better health outcomes by influencing customer behavior, few are truly exploring digital-engagement models. The opportunity to learn more about consumers and develop better, more targeted products and services far outweighs the […]

Healthcare’s digital future

The adoption of IT in healthcare systems has, in general, followed the same pat­tern as other industries. Many institutions in the private and public sector have already moved to the full digitization of their entire enterprise, including digital products, channels, and processes, as well as advanced analytics that enable entirely new operating models. Now that […]